000			01894nam a22002417a 4500
999			_c348 _d348
005			20190905130600.0
008			190905b ||||| |||| 00| 0 eng d
020			_a9789332587106
082			_a658.8 _bGUP
100			_aGupta, Prachi _91100
245			_aMarketing management: Indian cases
260			_aNew Delhi _bPearson India Education Services Pvt. Ltd. _c2018
300			_aVarious Pages
365			_aINR _b319.00
504			_aTable of Content • Explore marketing mix with MTR Foods • Understand customer value with India's e-commerce space and Flipkart • Delve into the world of Information System and data utilization with Starbucks and Amazon • Learn to leverage corporate trust and technology strength in the B2B market with Zicom • Comprehend marketer's challenges and complexities with Facebook's strategies in India and China • Mahindra & Mahindra explains consumer segmentation strategies • Kellogg's Corn Flakes shows the way to find market for a product • Fevicol demonstrates how to reinvent brand and sales • Oreo illustrates the advantages of effective integrated marketing communication • Comprehend digital marketing with Wonder Cement • Unilever shows the way to build brand and market with holistic marketing initiatives
520			_aMarketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses.
650			_aMarketing management _9348
700			_aAggarwal, Ashita _91101
700			_aMajra, Hufrish _91102
700			_aJacob, Isaac _9337
700			_aVenkatesh, Shanthi _91103
942			_2ddc _cBK