000			01380nam a22002057a 4500
999			_c347 _d347
005			20191125175552.0
008			190904b ||||| |||| 00| 0 eng d
020			_a9781138281080
082			_a658.87 _bPAL
100			_aPalmatier, Robert W. _918
245			_aMarketing channel strategy
250			_a8th
260			_aNew York _bRoutledge _c2015
300			_a496 p.
365			_aINR _b995.00
520			_aFor advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.This program will provide a better teaching and learning experience for you and your students. Here‘s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
650			_aMarketing _9209
700			_aStern, Louis W. _91099
942			_2ddc _cBK