000			01972 a2200205 4500
999			_c34 _d34
005			20211020165103.0
008			190831b ||||| |||| 00| 0 eng d
020			_a9780070220874
082			_a658.83 _bNAR
100			_aNargundkar, Rajendra _9898
245			_aMarketing research: text and cases
250			_a3rd
260			_bMcGraw Hill Education (India) Pvt. Ltd. _aNew Delhi _c2017
300			_axxvi, 533 p.
365			_aINR _b695.00
504			_aPART 1: FUNDAMENTALS OF MARKETING RESEARCH Chapter 1. Introduction, Evolution, and Emerging Issues Chapter 2. The Marketing Research Process – An Overview Chapter 3. Research Methods and Design – Additional Inputs Chapter 4. Questionnaire Design: A Customer-centric Approach Chapter 5. Sampling Methods – Theory and Practice Chapter 6. Field Procedures Chapter 7. Planning the Data Analysis PART 2: DATA ANALYSIS Chapter 8. Simple Tabulation and Cross-tabulation Chapter 9. ANOVA and the Design of Experiments Chapter 10. Correlation and Regression: Explaining Association and Causation Chapter 11. Discriminant Analysis for Classification and Prediction Chapter 12. Logistic Regression for Classification and Prediction Chapter 13. Factor Analysis for Data Reduction Chapter 14. Cluster Analysis for Market Segmentation Chapter 15. Multimensional Scaling for Brand Positioning Chapter 16. Conjoint Analysis for Product Design Chapter 17. Attribute-based Perceptual Mapping Using Discriminant Analysis Chapter 18. Structural Equation Modeling (SEM) for Complex Models (including Confirmatory Factor Analysis) PART 3: APPENDICES Appendix 1: Industrial Marketing Research Appendix 2: Careers in Marketing Research
520			_aThe book is written in application oriented manner and the use of case studies with SPSS component enhances the worth of this work not only for the MBA students, but also for marketing research practitioners.
650			_aMarketing research _9276
942			_2ddc _cBK