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082			_a658.812 _bSHA
100			_aShainesh, G. _91065
245			_aCustomer relationship management: a strategic perspective
260			_aNew Delhi _bTrinity Press _c2006
300			_axii, 198 p.
365			_aINR _b325.00
504			_aContents: PART 1: THE CONCEPT OF CUSTOMER RELATIONSHIP MANAGEMENT 1. Customer Relationship management: The Strategic Imperatives 2. Conceptual Foundations of CRM 3. Building Customer Relationship 4. Economics of Customer Relationship Management PART 2: CRM APPLICATIONS IN CONSUMER AND BUSINESS MARKETS 5. CRM in B2C Markets 6. CRM in B2B Markets PART 3: TECHNOLOGICAL TOOLS FOR CUSTOMER RELATIONSHIP MANAGEMENT 7. Components of eCRM Solutions 8. Product Offerings in the CRM Market Space 9. Contact Centres for CRM PART 4: IMPLEMENTING CRM 10. The CRM Road Map 11. Operational Issues in Implementing CRM
520			_aAbout the Book: CRM has evolved from being a mere buzzword in the early 1990s to an inherent element of business strategy in the new millennium. Firms in services, goods and consumer industries as well as business markets are undertaking initiatives to build relationships with their customers and improve marketing productivity as well as organizational profitability. We have adopted a strategic perspective and a managerial orientation to explore the concepts and applications of CRM across industries. Rapid changes in the business environment involving customers, competition and technology have created new challenges for firms. These challenges will increase the importance of customer relationships for businesses in almost every market. This book explores the foundations of relationship orientation by drawing upon economic as well behavioural concepts. A critique of extant literature and experiences of CRM implementation will help readers appreciate the application of CRM in several industries. The technological aspects of CRM are highlighted through an overview of data mining, the role of contact centres, comparison of some popular CRM products and methodology for selecting a technology-oriented CRM solution. While focusing on the functional aspects of CRM for marketing, sales, services and IT, the importance of an organization-wide initiative for the successful implementation of CRM is underscored through case studies. The book provides a roadmap for organizations planning to initiative the CRM journey. Salient features 1.Strategic perspective of CRM 2.Managerial orientation 3.Comprehensive coverage of CRM-Concepts, Applications, Technology Tools and 4.Implementation 4.Insights through illustrations and case studies of Indian firms 5.Overview of major CRM products 6.Framework for implementing CRM
650			_aCustomer relationship management _91066
942			_2ddc _cBK