000			01304nam a22002177a 4500
999			_c3124 _d3124
005			20221118143149.0
008			221118b ||||| |||| 00| 0 eng d
020			_a9780142001905
082			_a658.827 _bBED
100			_aBedbury, Scott _98009
245			_aA new brand world: _b8 principles for achieving brand leadership in the 21st century
260			_bPenguin Random House India Pvt. Ltd. _aHaryana _c2003
300			_axix, 220 p.
365			_aINR _b550.00
520			_aABOUT A NEW BRAND WORLD What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
650			_aNew products--Management _95346
650			_aBrand name products _9335
650			_aBranding (Marketing) _9408
650			_aBusiness _9388
942			_2ddc _cBK