000			01370nam a22001937a 4500
999			_c3070 _d3070
005			20221028173909.0
008			221028b ||||| |||| 00| 0 eng d
020			_a9781446273395
082			_a650.072 _bERI
100			_aEriksson, Paivi _99866
245			_aQualitative methods in business research
250			_a2nd
260			_bSage Publications Ltd. _aLondon _c2016
300			_ax, 363 p.
365			_aGBP _b44.99
520			_aThis pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also: Explores the challenges of working with qualitative data Introduces qualitative methods including interviews, focus groups & ethnography New to the 2nd edition: The role of digital tools and social media, and how you can use them for data collection 3 new chapters on qualitative content analysis, visual research and publishing research.
650			_aQualitative research _9983
942			_2ddc _cBK