000			01840nam a22002057a 4500
999			_c3057 _d3057
005			20220810105521.0
008			220810b ||||| |||| 00| 0 eng d
020			_a9781259026164
082			_a658.45 _bMON
100			_aMonippally, Matthukutty M. _97793
245			_aBusiness communication: from principles to practice
260			_bMcGraw Hill Education (India) Pvt. Ltd. _aChennai _c2019
300			_aviii, 419
365			_aINR _b690.00
504			_aTable of content PART 1 Communication: Principles 1. The Challenge of Communication 2. The Process of Communication 3. The Building Blocks of Communication 4. Common Barriers to Communication 5. Listening - The Heart of Communication 6. Cross-Cultural Communication 7. Cross-Gender Communication 8. Assertive Communication 9. Persuasive Communication 10. Strategic Communication PART 2 Communication: Practice 11. Public Speaking 12. Business Presentations 13. Meetings and Group Discussions 14. Telephoning and Teleconferencing 15. Communication by Virtual Teams 16. Business Writing: Core Qualities 17. Letters and Memos 18. Professional Email 19. Analytical Reports 20. Business Proposals 21. Self-Presentation as a Job-seeker 22. The Way of the eWorld
520			_aBusiness communication has undergone a major change in the past few years but the basic concepts remain the same. This book integrates the age-old concepts of communication with the new-age concepts thereby providing a seamless equilibrium of conceptual and practical aspects of the subject. Written in an anecdotal style, the book does not only impart knowledge but also makes for a very interesting read. This approach helps in learning and retaining the concepts.
650			_aBusiness communication _9357
650			_aCommunication in organizations _95206
942			_2ddc _cBK