000			01130nam a22001937a 4500
999			_c3011 _d3011
005			20220628124123.0
008			220628b ||||| |||| 00| 0 eng d
020			_a9780143452614
082			_a658.827 _bSAH
100			_aSahay, Arbind _96883
245			_a​Brands and the brain: how to use neuroscience to create impactful brands
260			_bPenguin Random House India Pvt. Ltd. _aHaryana _c2022
300			_a352 p.
365			_aINR _b499.00
520			_aIt is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.
650			_aBrands _96961
650			_aNeuroscience _96962
942			_2ddc _cBK