| 000 | 01052nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c293 _d293 |
||
| 005 | 20190830195045.0 | ||
| 008 | 190830b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781138107557 | ||
| 082 |
_a381.142 _bCLO |
||
| 100 |
_aClose, Angeline G. _9785 |
||
| 245 | _aOnline consumer behavior: theory and research in social media, advertising, and e-tail | ||
| 260 |
_bRoutledge _aNew York _c2012 |
||
| 300 | _axxxiii, 366 p. | ||
| 365 |
_aGBP _b35.99 |
||
| 520 | _aSocial media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior. | ||
| 650 |
_aConsumer behavior _9368 |
||
| 650 |
_aInternet marketing _9786 |
||
| 942 |
_2ddc _cBK |
||