000			01904nam a22002057a 4500
999			_c281 _d281
005			20211020164345.0
008			190830b ||||| |||| 00| 0 eng d
020			_a9789332902718
082			_a658.812 _bRAI
100			_aRai, Alok Kumar. _9766
245			_aCustomer loyalty: concept, context & character
260			_bMcGraw Hill Education (India) Pvt. Ltd. _aNew Delhi _c2016
300			_a304 p.
365			_aINR _b575.00
504			_aPart One: Customer Loyalty: A Conceptual Framework 1. The Character of Loyalty 2. Decoding Customers 3. Customer Loyalty: A Prelude 4. Customer Loyalty: A Comprehension 5. Customer Loyalty: A Perspective 6. Customer Loyalty: The Emerging Paradigms Part Two: Customer Loyalty: The Research Framework 7. Determinants of Customer Loyalty Formation 8. Customer Loyalty Outcomes 9. Customer Loyalty Assessment: Methods and Measurement 10. Customer Loyalty: The Relationship Influencers Part Three: Customer Loyalty: The Application Framework 11. Customer Loyalty in the Services Sector 12. Customer Loyalty in the Retail Industry 13. Customer Loyalty in the Aviation Industry 14. Customer Loyalty in the Banking Industry 15. Customer Loyalty in the Life Insurance Industry
520			_aThis text introduces students to a solid background in the basic principles and practices of welding. It first introduces fundamental theory of the welding process (gas arc, semi-automatic, automatic, and robotic welding) and then provides practice jobs so students develop manipulative skills and technical understanding. Metals and their welding characteristics, safety practices, welding symbols, and the fundamentals of print reading are all covered. Salient Features • Only text to cater to the subject • Covers concepts, research and practical applications of the theory.
650			_aCustomer loyalty _9767
700			_aSrivastava, Medha _9768
942			_2ddc _cBK