| 000 | 02371nam a22002297a 4500 | ||
|---|---|---|---|
| 999 |
_c2778 _d2778 |
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| 005 | 20220630105243.0 | ||
| 008 | 220630b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789390177530 | ||
| 082 |
_a658.83 _bBER |
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| 100 |
_aBeri, G.C. _97117 |
||
| 245 | _aMarketing research | ||
| 250 | _a6th | ||
| 260 |
_bMcGraw Hill Education (India) Pvt. Ltd. _aChennai _c2020 |
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| 300 | _axvii, 606 p. | ||
| 365 |
_aINR _b795.00 |
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| 504 | _aPART ONE - INTRODUCTION AND BASIC CONCEPTS Chapter 1: Introduction to Marketing Research Chapter 2: The Research Process Chapter 3: Research Designs: Exploratory and Descriptive Research Chapter 4: Research Designs: Causal Research Chapter 5: Qualitative Research PART TWO - DATA COLLECTION AND SAMPLING Chapter 6: Data Collection: Secondary Data Chapter 7: Data Collection: Primary Data Chapter 8: Measurement and Scaling: Fundamentals Chapter 9: Measurement and Scaling: Comparative & Non-comparative scales Chapter 10: Sampling: Process and Design Chapter 11: Sample Size Determination PART THREE - DATA PROCESSING, ANALYSIS AND REPORTING Chapter 12: Data Processing, Analysis and Estimation Chapter 13: Developing and Testing Hypotheses Chapter 14: Bivariate Analysis Chapter 15: Experimental Designs Chapter 16: Dependence Multivariate Analysis Chapter 17: Interdependence Multivariate Analysis Chapter 18: Interpretation and Report Writing PART FOUR - APPLICATIONS AND ETHICAL ISSUES Chapter 19: Sales Analysis and Forecasting Chapter 20: New Product Development and Test Marketing Chapter 21: Advertising Research Chapter 22: Market Segmentation, Targeting & Brand Positioning Chapter 23: International Marketing Research Chapter 24: Organised Retailing Chapter 25: Ethical Issues in Marketing Research | ||
| 520 | _aOVERVIEW This book covers the entire gamut of marketing research by exploring the subject area through text and cases. This thoroughly revised edition includes recent topics, examples and cases to meet the changing curricula requirements of Indian students. Software applications have also been included to ensure adherence to the changing market needs. It is hoped that the book would be useful for practitioners of marketing research as well. | ||
| 650 |
_aMarketing research _9276 |
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| 700 |
_aKaushik, Arun Kumar _97118 |
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| 700 |
_aRahman, Zillur _9372 |
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| 942 |
_2ddc _cBK |
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