000			01988nam a22002177a 4500
999			_c2777 _d2777
005			20220630142406.0
008			220630b ||||| |||| 00| 0 eng d
020			_a9789389949810
082			_a658.575 _bCRA
100			_aCrawford, Merle _97140
245			_aNew products management
250			_a11th
260			_bMcGraw Hill Education (India) Pvt. Ltd. _aChennai _c2020
300			_axviii, 546 p.
365			_aINR _b825.00
504			_aPART ONE Overview and Opportunity Identification/Selection 1. The Strategic Elements of Product Development 2. The New Products Process 3. Opportunity Identification and Selection: Strategic Planning for New Products PART TWO Concept Generation 4. Creativity and the Product Concept 5. Finding and Solving Customers’ Problems 6. Analytical Attribute Approaches: Introduction and Perceptual Mapping 7. Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques PART THREE Concept/Project Evaluation 8. The Concept Evaluation System 9. Concept Testing 10. The Full Screen 11. Sales Forecasting and Financial Analysis 12. Product Protocol PART FOUR Development 13. Design 14. Development Team Management 15. Product Use Testing PART FIVE Launch 16. Strategic Launch Planning 17. Implementation of the Strategic Plan 18. Market Testing 19. Launch Management 20. Public Policy Issues
520			_aNew Products Management, now in its eleventh edition, is a comprehensive textbook on new product development and management. The book takes the management approach with the perspective of marketing. The text is interspersed with real-life examples and take-aways for practicing managers apart from providing a great many “best practices” of various industries. Also, the various stages of the new products process have been discussed in detail.
650			_aNew products--Management _95346
700			_aBenedetto, Anthony Di _97141
942			_2ddc _cBK