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020			_a9789353885106
082			_a338.4791 _bSHA
100			_aSharma, Shailja _97084
245			_aIntroduction to tourism
260			_bSage Publications India Pvt. Ltd. _aNew Delhi _c2021
300			_axxvi, 487 p.
365			_aINR _b650.00
520			_aUsing situational case studies, vignettes on world-class destinations and wide-ranging examples,this book aims to create awareness and understanding on the functioning of the tourism industry. A stepping stone for everyone aspiring to make a career in the tourism and hospitality industry, this textbook builds a strong groundwork of basic concepts and explains theories and their applications in real-life situations. Using situational case studies, vignettes on world-class destinations and wide-ranging examples, Introduction to Tourism aims to create awareness and understanding among the readers on the functioning of the tourism industry. It offers insights into how countries devise their tourism marketing strategies and how to deal with situations while working with tourists and travellers. Each section of the book has been thematically designed and mapped with the curriculum of major universities for distinct learning outcomes. This book is meant to be a compact and constant companion for all students undergoing any kind of training in the tourism and hospitality industry to enhance their professional skills.
650			_aTourism _97085
942			_2ddc _cBK