000			01831nam a22001937a 4500
999			_c2685 _d2685
005			20220701100208.0
008			220701b ||||| |||| 00| 0 eng d
020			_a9789353282127
082			_a658.85 _bCHA
100			_aChaudhary, Prashant _95057
245			_aSelling and negotiation skills: a pragmatic approach
260			_bSage _aNew Delhi _c2019
300			_axx, 264 p.
365			_aINR _b350.00
520			_aAn indispensable companion to every student and professional who hopes to master the art of negotiation and selling. In today’s challenging business environment and transforming consumer behaviour, selling and negotiation skills are paramount in gaining competitive advantage and to drive success. This comprehensive yet concise book dwells upon these critical skills at large, covering the varied sales approaches and strategies along with negotiation styles and tactics. The text is interspersed with numerous illustrative examples from diverse real-life situations for an easy understanding of the subject. Written in a simple, lucid language and filled with essential tools and helpful tactics, Selling and Negotiation Skills: A Pragmatic Approach simplifies the whole negotiation process to achieve a win-win situation for everyone. The book’s practical and highly effective framework aims to help the readers harness the much-needed selling and negotiation skills to their advantage. Key Features • Complex concepts elaborated through innovative examples, tables and schematic diagrams • Illustrations from mythology, movie scenes and simulated role plays • Caselets in each chapter; three major case studies from international affairs, diplomatic dialogues and war-based negotiations
650			_aNegotiation in business _9428
650			_aSelling _92110
942			_2ddc _cBK