000			02840nam a22002657a 4500
999			_c2676 _d2676
005			20220707154442.0
008			220707b ||||| |||| 00| 0 eng d
020			_a9781119690351
082			_a658.4012 _bBLA
100			_aBlank, Steve _96563
245			_aThe four steps to the epiphany: successful strategies for products that win
250			_a4th
260			_bJohn Wiley & Sons, Inc. _aNew Jersey _c2020
300			_ax, 370 p.
365			_aUSD _b39.95
504			_aTABLE OF CONTENTS The Hero’s Journey v Introduction ix Chapter 1: The Path to Disaster: The Product Development Model 1 Chapter 2: The Path to Epiphany: The Customer Development Model 23 Chapter 3: Customer Discovery 40 Chapter 4: Customer Validation 104 Chapter 5: Customer Creation 156 Chapter 6: Company Building 206 Bibliography 265 Appendix A: Customer Development Team 280 Appendix B: Customer Development Checklist 288 Acknowledgments 367 About the Author 369
520			_aThe bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new. The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
650			_aNew products _9375
650			_aRelationship marketing _9997
650			_aEntrepreneurship _9968
650			_aBusiness planning _9967
650			_aProduct management _9334
650			_aLean manufacturing _91981
942			_2ddc _cBK