000			02095nam a22002057a 4500
999			_c2646 _d2646
005			20220716111453.0
008			220716b ||||| |||| 00| 0 eng d
020			_a9783030634841
082			_a658.84 _bWIR
100			_aWirtz, Bernd W. _97566
245			_aDigital business and electronic commerce: strategy, business models and technology
260			_bSpringer _aSwitzerland _c2021
300			_axviii, 758 p.
365			_aEURO _b99.99
520			_aAbout this book This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
650			_aElectronic commerce--Economic aspects _97567
650			_aInformation technology--Economic aspects _97568
650			_aInternet--Economic aspects _97569
942			_2ddc _cBK