000			01585nam a22002417a 4500
999			_c2624 _d2624
005			20220630102501.0
008			220630b ||||| |||| 00| 0 eng d
020			_a9789354793943
082			_a658.4033 _bGRE
100			_aGressel, Simone; _97109
245			_aManagement decision-making, big data and analytics
260			_bSage Publications India Pvt. Ltd. _aNew Delhi _c2021
300			_axx, 237 p.
365			_aINR _b695.00
520			_aThis engaging textbook approaches data analytics from a managerial perspective and explores how managers can use data to take better decisions. Management Decision-Making, Big Data and Analytics is set apart by the fact that it places the human element of data analytics at its centre. While discussing sophisticated technology, it never forgets the people who will ultimately use these tools in business. This book addresses the cultural gap that often exists between information technologists and managers who must take decisions using new technology. Cutting-edge technologies such as big data, AI, deep learning and augmented intelligence are explained in terms that can be understood by readers with little or no background in technology. Combining theory with practical application, the authors make the topics in the book engaging and relevant for students of management.
650			_aBig data _9212
650			_aBusiness intelligence _9364
650			_aDecision making _9401
650			_aManagement--Statistical methods _91037
700			_aPauleen, David J. _97110
700			_aTaskin, Nazim _97111
942			_2ddc _cBK