000			01482nam a22001937a 4500
999			_c2487 _d2487
005			20220813100309.0
008			220712b ||||| |||| 00| 0 eng d
020			_a9781857886016
082			_a658.8342 _bLEW
100			_aLewis, David _96289
245			_aThe brain sell: when science meets shopping; how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
260			_bNicholas Brealey Publishing _aLondon _c2013
300			_a298 p.
365			_aGBP _b14.99
520			_aScience has made the leap from the lab to come to a store near you - and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it. A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them
650			_aMarketing--Psychological aspects _91962
650			_aConsumer behavior _9368
942			_2ddc _cBK