000			01098nam a22002177a 4500
999			_c2475 _d2475
005			20220520145109.0
008			220520b ||||| |||| 00| 0 eng d
020			_a9781857885767
082			_a658.834 _bGRA
100			_aGraves, Philip _96278
245			_aConsumer.ology: the market research myth, the truth about consumers and the psychology of shopping
260			_bNicholas Brealey Publishing _aLondon _c2013
300			_axv, 224 p.
365			_aUSD _b19.95
520			_aThe Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don’t want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.
650			_aConsumer behavior _9368
650			_aMarketing research _9276
650			_aConsumers--Research _94024
650			_aShopping--Psychological aspects _91963
942			_2ddc _cBK