000			01309nam a22001817a 4500
999			_c2438 _d2438
005			20220506160232.0
008			220506b ||||| |||| 00| 0 eng d
020			_a9780143446927
082			_a658 _bSRI
100			_aSrivastava, Rajesh _96244
245			_aThe new rules of business: get ahead or get left behind
260			_bPenguin Random House India Pvt. Ltd. _aHaryana _c2019
300			_axxi, 326 p.
365			_aINR _b299.00
520			_aTreating your customers well is no longer enough. The new rule is: employees too, have to be treated as well, if not better, than the customers. Happy employees make happy customers, and happy customers tend to be loyal. Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing. New Age companies, Amazon and Flipkart, Uber and Ola, and Netflix, among others, are dismantling the old rules of business and installing new rules in their place. This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.
650			_aIndustrial management _9210
942			_2ddc _cBK