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999			_c2401 _d2401
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008			220505b ||||| |||| 00| 0 eng d
020			_a9780670095315
082			_a659.1 _bBHA
100			_aBhandari, Trupti _96326
245			_aBrandvantage: a 12-week master plan for brand leadership and beyond
260			_bPenguin Random House India Pvt. Ltd. _aGurugram _c2021
300			_axiv, 255 p.
365			_aINR _b599.00
520			_aIn the hyper-cluttered consumer world, unsuspecting brands are heading towards commoditization. With Brandvantage, brands and their custodians now have a platform to catapult to glory. The book gives a vantage perspective based on a unique triple-paradigm: The hardware of brand competencies built on reimagined fundamentals of marketing. Discover how to gauge brand strength and diagnose problems by reading data transversally to turn around a declining brand or propel a steady brand to new heights. Learn how to position your brand uniquely in a super-competitive environment. Get tips on understanding your consumer to segment and communicate with high resonance, and create an engagement world with the mystique of a cult brand. The software of managerial skills, based on the ‘STRIVES’ framework, required to navigate the volatile corporate world successfully. The hitherto unspoken world of office art that facilitates the interplay between the hardware and software, bringing brand advantage to fruition. Peppered with live examples and case studies, based on their personal experience spanning over four decades of building iconic brands, Trupti and Arvind bring to you twelve weeks of carefully crafted steps to brand leadership. Grab the advantage to create your cult brand with Brandvantage
650			_aProduct management _9334
650			_aBranding -- Leadership _96327
650			_aBranding (Marketing) _9408
650			_aBrand loyalty _96328
700			_aBhandari, Arvind _96329
942			_2ddc _cBK