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999 _c2358
_d2358
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008 220302b ||||| |||| 00| 0 eng d
020 _a9780141014593
082 _a153.44
_bGLA
100 _aGladwell, Malcolm
_91456
245 _aBlink: the power of thinking without thinking
260 _bPenguin Books Ltd.
_aLondon
_c2005
300 _aviii, 296 p.
365 _aINR
_b599.00
520 _aAbout the book: From the author of The Tipping Point, Malcolm Gladwell's international bestseller Blink: The Power of Thinking Without Thinking is a revolution in the understanding of the mind. An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person...This book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again. "Trust my snap judgement, buy this book: you'll be delighted". (The New York Times). "Compelling, fiendishly clever". (Evening Standard). "Brilliant ...the implications for business, let alone love, are vast". (Observer). "Superb ...this wonderful book should be compulsory reading". (New Statesman). "Blink might just change your life". (Esquire). "Should you buy this book? You already know the answer to that". (Independent on Sunday).
650 _aDecision making
_9401
650 _aIntuition
_95749
942 _2ddc
_cBK