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020			_a9789350249185
082			_a658.800954 _bCHE
100			_aCheema, H. S. _95375
245			_aKaleidoscopic perspectives of research in the globalized era
260			_bHimalaya Publishing House Pvt. Ltd. _aMumbai _c2011
300			_a484 p.
365			_aINR _b1250.00
520			_aGlobalization has almost become an all encompassing process that involves a very beneficial integration of regional and national economics with international economics within the context of societal, cultural, economic, technological, political and biological factors of globalized era and the process is being driven by the global network of communication, transportation and trade. It has given a total facelift to the overall international scenario and the whole world is caught in the whirlwind of forces creating new challenges every moment. This integration transcends all narrow interests, viewpoints and binds the world to a common destiny. The economics are undergoing a crucial metamorphosis that is forcing them to shed all inhibitions, making them do away with unnecessary controls to match the rising competition in the world market. The bureaucratic machinery is loosening up its clutches to let newly coming up businesses to breathe freely in the ea of globalization. At every footstep, you see the effects of the globalization, new infrastructure is being created, markets are buoyant with new promises for a better future, and developing economics are throbbing with life. The whole scene is an encouraging picture and giving us new found hope of bringing prosperity to all sections of the society. Now every human field and human activity is gearing up to face the new challenges with befitting solutions to the crucial issues. It`s due to globalization we are witnessing a paradigm shift in the attitude of developed economics to accommodate the rising economics into the new world order. At this critical juncture, the onus of responsibility falls on every entity in the world, be it technology, be it business, be it industry or academia. The intelligentsia around the world is convinced that the whole process of globalization needs a strong base of supporting research and we all know that research has been the main driving force behind all the progress humankind has achieved so far and it assumes great significance in the present scenario as knowledge has grown manyfold. The crucial changes are happening, both at macro and micro levels. The big business houses are fine tuning their policies to suit the global standards and emergence of middle class is an interesting behavioral aspect that needs to be researched. Europe and America owe their spectacular progress and prosperity to the tremendous strides they have taken in the field.
650			_aMarketing--Management _9348
650			_aEconomic development _91932
942			_2ddc _cBK