000			01095nam a22002177a 4500
999			_c2331 _d2331
005			20220309163852.0
008			220309b ||||| |||| 00| 0 eng d
020			_a9788125914273
082			_a658.8270954 _bMOO
100			_aMoorthi, Y. L. R. _95382
245			_aBrand management: the Indian context
260			_bVikas Publishing House Pvt. Ltd. _aNew Delhi _c2018
300			_axi, 171 p.
365			_aINR _b399.00
504			_a1. Brand Success 2. Brand Equity 3. Brand Extension 4. Brand Personality 5. Brand Repositioning
520			_aBridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand personality and brand repositioning. The book targets product/brand managers, senior and middle level marketing managers and postgraduate students of management.
650			_aBrand name products--Management _9333
650			_aHealth products--Marketing _95866
650			_aProduct management _9334
942			_2ddc _cBK