000			02410nam a22002417a 4500
999			_c233 _d233
005			20190829104524.0
008			190829b ||||| |||| 00| 0 eng d
020			_a9789351344797
082			_a658.8342 _bHAW
100			_aHawkins, Del I. _9655
245			_aConsumer Behavior: building marketing strategy
250			_a12th
260			_bMcGraw Hill Education (India) Pvt. Ltd. _aNew Delhi _c2014
300			_axxxv, 776 p.
365			_aINR _b775.00
504			_aPART ONE Introduction 1. Consumer Behavior and Marketing Strategy PART TWO External Influences 2. Cross-Cultural Variations in Consumer Behavior 3. The Changing American Society: Values 4. The Changing American Society: Demographics and Social Stratification 5. The Changing American Society: Subcultures 6. The American Society: Families and Households 7. Group Influences on Consumer Behavior PART TWO: 9 US and 2 Indian Cases PART THREE Internal Influences 8. Perception 9, Learning, Memory, and Product Positioning 10. Motivation, Personality, and Emotion 11. Attitudes and Influencing Attitudes 12. Self-Concept and Lifestyle PART THREE Cases: 9 US and 3 Indian Cases PART FOUR Consumer Decision Process 13. Situational Influences 14. Consumer Decision Process and Problem Recognition 15. Information Search 16. Alternative Evaluation and Selection 17. Outlet Selection and Purchase 18. Postpurchase Processes, Customer Satisfaction, and Customer Commitment PART FOUR Cases: 7 US and 1 Indian Case PART FIVE Organizations as Consumers 19. Organizational Buyer Behavior PART FIVE Cases: 2 US Cases PART SIX Consumer Behavior and Marketing Regulation 20. Marketing Regulation and Consumer Behavior PART SIX Cases: 2 US Cases Appendix A: Consumer Research Methods Appendix B: Consumer Behavior Audit
520			_aConsumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
650			_aConsumer Behavior _9368
650			_aMarketing _9209
700			_aMotherbaugh, David L. _9656
700			_aMookerjee, Amit _9657
942			_2ddc _cBK