000			01048nam a22002057a 4500
999			_c2325 _d2325
005			20220302164429.0
008			220302b ||||| |||| 00| 0 eng d
020			_a9788120314757
082			_a658.8 _bLIL
100			_aLilien, Gary L. _95377
245			_aMarketing models
260			_bPHI Learning Pvt. Ltd. _aNew Delhi _c2019
300			_axv, 803 p.
365			_aINR _b695.00
520			_aDescription: Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions. Marketing Models authored by a team of distinguished faculty that includes Philip Kotler examines the more promising scientific and database developments that assist managers in arriving at cost-effective marketing strategies and budgets. It describes some of the important developments in marketing theory which help analyse marketing issues more effectively.
650			_aMarketing - Management _9348
700			_aKotler, Philip _9778
700			_aMoorthy, K. Sridhar _95765
942			_2ddc _cBK