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008 220301b ||||| |||| 00| 0 eng d
020 _a9789390394234
082 _a338.88
_bVAR
100 _aVarma, Sumati
_94922
245 _aInternational business
250 _a2nd
260 _bPearson India Education Services Pvt. Ltd.
_aNew Delhi
_c2021
300 _axxxvi, 506 p.
365 _aINR
_b635.00
504 _aTable of Content "FOUNDATIONS 1. Globalization and International Business 2. Globalization of Business Structures: The Transnational Corporation Unit Ii GLOBAL BUSINESS ENVIRONMENT 3. Economic Environment 4. Political and Legal Environment 5. Cultural Environment Unit III FRAMEWORK OF INTERNATIONAL BUSINESS 6. International Trade Theories and Applications 7. Political Economy of International Trade 8. Foreign Direct Investment: Theory and Application 9. Regional Economic Integration Unit IV GLOBAL MONETARY ENVIRONMENT 10. Regional Economic Integration 11. Financing of Global Operations Unit V GLOBAL BUSINESS STRATEGY 12. Strategy of Foreign Market Entry 13. Alliances and Acquisitions 14. Technology and Innovation Unit VI BUILDING FUNCTIONAL EXCELLENCE 15. International Organizational Structures and Design 16. International Marketing 17. International Human Resource Management 18. International Production and Supply Chain Operations 19. Accounting For International Business 20. Environmental Issues for International Business 21. International Entrepreneurship 22. International Business and Society "
520 _a International Business, 2e is a revised and updated textbook for postgraduate courses of International Business and Strategy. The book aims to give students a comprehensive coverage of all aspects of the subject by linking concepts, theories and frameworks with real life cases and examples across countries and industries.
650 _aInternational business
_95734
942 _2ddc
_cBK