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999			_c2271 _d2271
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008			220225b ||||| |||| 00| 0 eng d
020			_a9789390113309
082			_a338.04 _bHIS
100			_aHisrich, Robert D. _95150
245			_aEntrepreneurship
250			_a11th
260			_bMcGraw Hill Education (India) Pvt. Ltd. _aChennai _c2020
300			_axxiv, 558 p.
365			_aINR _b825.00
504			_aTable of content Part 1: The Entrepreneurial Perspective 1. The Entrepreneurial Mind-Set 2. Indian Startup Ecosystem 3. Corporate Entrepreneurship 4. Generating and Exploiting New Entries Part 2: From Idea to the Opportunity 5. Creativity and the Business Idea 6. Identifying and Analyzing Domestic and International Opportunities 7. Protecting the Idea and Other Legal Issues for the Entrepreneur Part 3: From the Opportunity to the Business Plan 8. The Business Plan: Creating and Starting the Venture 9. The Marketing Plan 10. The Organizational Plan 11. The Financial Plan Part 4: From the Business Plan to Funding the Venture 12. Sources of Capital 13. Informal Risk Capital, Venture Capital, and Going Public Part 5: From Funding the Venture to Launching, Growing, and Ending the New Venture 14. Strategies for Growth and Managing the Implications of Growth 15. Accessing Resources for Growth from External Sources 16. Succession Planning and Strategies for Harvesting and Ending the Venture Part 6: Cases Case 1: SIRJ Foods Private Limited—Resetting the Objectives Case 2: MyGate–Simplify Check-ins Everywhere Case 3: Beijing Sammies Case 4: Intelligent Leisure Solutions Case 5: Udaan–The Fastest Indian Unicorn Case 6: Neomed Technologies Case 7: Mayu LLC Case 8: Rivigo–The Relay Trucking Model Case 9: BYJU’S–The Edtech Unicorn Case 10: Tire Valet–A Mobile Tire Company Index
520			_aOVERVIEW Entrepreneurship, 11th edition, is a textbook that encourages students and readers to follow a logical manner on the process of formulating, planning, and implementing a new venture. It draws examples from real-life entrepreneurs and successful ventures. Its lucid language, excellent pedagogical features along with mention of important websites assist readers to reinforce key topics and get started. Comprehensive book-end cases give in-depth insights and address the dynamics of todays’ entrepreneurial challenges. While striking a fine balance between theory and practice, the text attributes special focus on the Indian context to improve the comprehension of concepts for the Indian audience.
650			_aEntrepreneurship _9968
700			_aPeters, Michael P _95659
700			_aShepherd, Dean A. _95660
700			_aSinha, Sabyasachi _95661
942			_2ddc _cBK