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999			_c2161 _d2161
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008			220302b ||||| |||| 00| 0 eng d
020			_a9780670090174
082			_a338.4764330954 _bJAG
100			_aJagannathan, T. T. _95052
245			_aDisrupt and conquer: how TTK prestige became a billion-dollar company
260			_bPenguin Random House India Pvt. Ltd. _aHaryana _c2018
300			_ax, 218 p.
365			_aINR _b699.00
520			_aThe TTK Group was founded in 1928 in Chennai (then Madras) by T.T. Krishnamachari, who later became a Union minister and held the portfolios of finance, industry and commerce for close to fifteen years. In this book, the current chairman T.T. Jagannathan, along with Sandhya Mendonca, takes us through the journey of this extraordinary company which fought off bankruptcy and rose like a phoenix to become a highly profitable, successful entity. What makes this story all the more startling is that T.T. Jagannathan is an accidental and reluctant businessman. He came into the profession very unexpectedly, and without any preparation, with neither an MBA nor having ever worked in the family business before having its very survival entrusted to him. Like a phoenix, the Group and its constituent companies, have risen from the ashes, many times over, to stand tall and proud. This is the story of a journey that began with early success and experienced catastrophic disasters, and set about turning its fortunes around in stunning comebacks, time and again. With invaluable business lessons, decades of experience and innovation distilled in these pages, Disrupt and Conquer is a must-read for aspiring entrepreneurs, executives and business leaders.
650			_aKitchen appliances industry _95742
700			_aMendonca, Sandhya _95743
942			_2ddc _cBK