000			01904nam a22002057a 4500
999			_c2152 _d2152
005			20220301131050.0
008			220301b ||||| |||| 00| 0 eng d
020			_a9789353435141
082			_a658.872 _bBHA
100			_aBhatia, Puneet Singh _94928
245			_aFundamentals of digital marketing
250			_a2nd
260			_bPearson India Education Services Pvt. Ltd. _aNew Delhi _c2022
300			_axxii, 479 p.
365			_aINR _b599.00
504			_aTable of Content UNIT I BASICS OF DIGITAL MARKETING Chapter 1 Introduction to Digital Marketing Chapter 2 Digital Marketing Models Creation Chapter 3 The Consumer for Digital Marketing UNIT II DIGITAL MARKETING STRATEGY DEVELOPMENT Chapter 4 Digital Marketing Assessment Phase Chapter 5 Digital Marketing Strategy Definition UNIT III DIGITAL MARKETING PLANNING AND SETUP Chapter 6 Digital Marketing Communications and Channel Mix Chapter 7 Digital Marketing Operations Set-up UNIT IV DIGITAL MARKETING EXECUTION Chapter 8 Digital Marketing Campaign Management Chapter 9 Digital Marketing Execution Elements UNIT V DIGITAL BUSINESS - PRESENT AND FUTURE Chapter 10 Digital Marketing-Landscape and Emerging Areas Chapter 11 A Career in Digital Marketing
520			_aStaying true to its former, Fundamentals of Digital Marketing, second edition, is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from an external (non-Indian) lens or through the eyes of online training modules without delving into the building blocks that constitute this multi-disciplinary area of study. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.
650			_aDigital Marketing _95678
942			_2ddc _cBK