| 000 | 01706nam a22002177a 4500 | ||
|---|---|---|---|
| 005 | 20240925200412.0 | ||
| 008 | 220225b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789353169787 | ||
| 082 |
_a658.872 _bGUP |
||
| 100 |
_aGupta, Seema _95037 |
||
| 245 | _aDigital marketing | ||
| 250 | _a2nd | ||
| 260 |
_bMcGraw Hill Education (India) Pvt. Ltd. _aChennai _c2018 |
||
| 300 | _axxxiv, 530 p. | ||
| 365 |
_aINR _b810.00 |
||
| 504 | _aTable of content Chapter 1 Introduction to Digital Marketing Chapter 2 Display Advertising Chapter 3 Search Engine Advertising Chapter 4 Social Media Marketing Chapter 5 Facebook Marketing Chapter 6 LinkedIn Chapter 7 Twitter Marketing Chapter 8 Emerging Platforms Chapter 9 Mobile Marketing Chapter 10 Search Engine Optimization Chapter 11 Digital Analytics Chapter 12 Video Marketing Web Chapters Chapter 13 Online Reputation Management Chapter 14 Technological Advancements in Digital Marketing | ||
| 520 | _aOVERVIEW Built to focus on what matters most in today’s high-tech, globalised world, the second edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with images for better understanding of the workings of the most popular digital marketing platforms and a plethora of Pedagogical features aid easy understanding and retention of concepts and applications. | ||
| 650 | _aInternet marketing | ||
| 650 | _aSocial media | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c2143 _d2143 |
||