000			01533nam a22002177a 4500
999			_c2136 _d2136
005			20220225104700.0
008			220225b ||||| |||| 00| 0 eng d
020			_a9789386668523
082			_a658.8342 _bKAR
100			_aKardes, Frank R. _94185
245			_aConsumer behavior
250			_a2nd
260			_bCengage Learning India Pvt. Ltd. _aNew Delhi _c2019
300			_axxii, 550 p.
365			_aINR _b525.00
520			_aThis text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. It devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision-making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage.
650			_aConsumer behavior _9368
700			_aCronley, Maria L. _95629
700			_aCline, Thomas W. _95630
942			_2ddc _cBK