000			02608nam a22002177a 4500
999			_c2135 _d2135
005			20220224152756.0
008			220224b ||||| |||| 00| 0 eng d
020			_a9788131530719
082			_a658.8342 _bBAB
100			_aBabin, Barry J. _93730
245			_aConsumer behavior: a South Asian perspective
260			_bCengage Learning India Pvt. Ltd. _aNew Delhi _c2016
300			_axii, 502 p.
365			_aINR _b849.00
504			_aTable of content PART 1 Introduction 1 What Is CB and Why Should I Care? 2 Value and the Consumer Behavior Framework PART 2 Internal Influences 3 Consumer Learning Starts Here: Perception 4 Comprehension, Memory, and Cognitive Learning 5 Motivation and Emotion: Driving Consumer Behavior 6 Personality, Lifestyles, and the Self-Concept 7 Attitudes and Attitude Change PART 3 External Influences 8 Group and Interpersonal Influence 9 Consumer Culture 10 Microcultures PART 4 Situations and Decision Making 11 Consumers in Situations 12 Decision Making I: Need Recognition and Search 13 Decision Making II: Alternative Evaluation and Choice 14 Consumer Behavior Research and Modeling PART 5 Consumption and Beyond 15 Consumption to Satisfaction 16 Consumer Relationships 17 Consumer and Marketing Misbehavior with Consumerism 18 Organizational Buying Behavior Endnotes Glossary Index
520			_a4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approach—creating an innovative teaching and learning solution built around today's learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in India to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,800,000 college students at over 2,000 schools succeed worldwide. CB, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys; and presents the content in a visually-engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use consumer behavior information gathered through different research tools to make strategic marketing decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.
650			_aConsumer behavior _9368
700			_aHarris, Eric G. _95612
700			_aMohan, Ashutosh _95613
942			_2ddc _cBK