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999 _c2089
_d2089
005 20220328163800.0
008 220328b ||||| |||| 00| 0 eng d
020 _a9789353062835
082 _a658.4012
_bDAV
100 _aDavid, Fred R.
_94993
245 _aStrategic management concepts: a competitive advantage approach
250 _a16th
260 _bPearson India Education Services Pvt. Ltd.
_aNew Delhi
_c2022
300 _axxviii, 434 p.
365 _aINR
_b605.00
504 _aTable of Content "Part 1 Overview of Strategic Management Chapter 1 T he Nature of Strategic Management Part 2 Strategy Formulation Chapter 2 The Business Vision and Mission Chapter 3 The External Assessment Chapter 4 The Internal Assessment Chapter 5 Strategies in Action Chapter 6 Strategy Analysis and Choice Part 3 Strategy Implementation Chapter 7 Implementing Strategies: Management, Operations, and Human Resource Issues Chapter 8 Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues Part 4 Strategy Evaluation Chapter 9 Strategy Review, Evaluation, and Control Part 5 Key Strategic-Management Topics Chapter 10 Business Ethics, Social Responsibility, and Environmental Sustainability Chapter 11 Global and International Issues Part 6 Strategic-Management Case Analysis
520 _aStrategic Management Concepts: A Competitive Advantage Approach, 16e, is a practical, skills-oriented strategic-management textbook designed to enable students to learn "how to do strategic planning," rather than simply memorize seminal theories in strategy. This book will provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan that can lead to sustainable competitive advantages for any type of business. Learners using this text follow an integrative model that appears in every chapter as they progress with the book. They learn how to construct strategic-planning matrices, such as the Strengths, Weaknesses, Opportunities, and Threats (SWOT) and the Boston Consulting Group (BCG) matrices. Readers will also learn how to perform strategic-planning analyses, such as earnings-per-share/earnings-before-interest-and-taxes (EPS/EBIT) and Corporate Valuation. The focus throughout this text is on "learning by doing.
650 _aStrategic management
_95696
700 _aDavid, Forest R.
_96158
942 _2ddc
_cBK