000 02140nam a22001937a 4500
999 _c2086
_d2086
005 20220328162748.0
008 220328b ||||| |||| 00| 0 eng d
020 _a9788131765784
082 _a338.04
_bKUM
100 _aKumar, Arya
_94990
245 _aEntrepreneurship: creating and leading an entrepreneurial organization
260 _bPearson India Education Services Pvt. Ltd.
_aNew Delhi
_c2022
300 _axvi, 780 p.
365 _aINR
_b650.00
504 _aTable of Content About the Author Preface Fundamentals of Entrepreneurship Entrepreneurship Development in Emerging Markets Entrepreneurial Leadership Creativity and Business Ideas Idea to opportunity Legal Aspects of Business Entrepreneurship and Intellectual Property Rights Business Plan Marketing Plan Operation and Production Plan Venture Team Building and Organizational Plan Insight from Financial Statements Financing Venture Launching a Venture Managing Growth Start-up to Going Public Revival, Exit and End to a Venture
520 _aA new venture or business always stands on the precarious ground of unpredictable challenges wherein it is constantly subjected to pressures from competition and the ever changing dynamics of the market. In this scenario, a venture can only be successful, if it is guided by an entrepreneur who measures situations insightfully and calculates the risks before taking a plunge. This book is about creating, managing, and leading an entrepreneurial organization. The contents would help in inculcating an entrepreneurial mindset, developing entrepreneurial skills, and equipping the reader with the basic knowledge and skills for launching and managing the growth of a venture. The teaching/learning of entrepreneurship require greater focus on experiential learning. Therefore, the book extensively emphasizes on experiential learning and a hands-on approach - 'learning by doing'. Book has cited a number of examples and given cases and exercises from Indian as also global contexts to make entrepreneurship learning an enjoyable experience.
650 _aEntrepreneurship
_9968
942 _2ddc
_cBK