000			02030nam a22001937a 4500
999			_c2085 _d2085
005			20220328155028.0
008			220328b ||||| |||| 00| 0 eng d
020			_a9789332568730
082			_a338.04 _bHOL
100			_aHolt, David H. _94989
245			_aEntrepreneurship: new venture creation
260			_bPearson India Education Services Pvt. Ltd. _aNew Delhi _c2020
300			_axix, 553 p.
365			_aINR _b650.00
504			_aTable of Content "Chapter 1: Entrepreneurship and New Venture Opportunities Chapter 2: Entrepreneurship and Innovation Chapter 3: Small Business and Corporaate Entrepreneurship - Contrasting Enterprises Chapter 4: A model for New Ventures - Feasibility Planning Chapter 5: The Product Concept and Commercial Opportunites Chapter 6: Product Protection - Patents, Trademarks, and Copyrights Chapter 7: Services - The Human Side of Enterprise Chapter 8: Marketing Reserach for New Ventures Chapter 9: Marketing - Functions and Strategies Chapter 10: International Markets: New Venture Opportunities Chapter 11: The Entrepreneurial Team and Business Formation Chapter 12: Business Acquisitions and Franchising Chapter 13: Financial Resources for New Ventures Chapter 14: Managing Growth and Transition "
520			_aEntrepreneurship is aimed at helping students transform their entrepreneurial dreams into reality. The book is organized in a way that will help readers explore the nature of entrepreneurship, provides models for new venture creation, and describes ways to help entrepreneurs succeed. Part One, consisting of four chapters, establishes a foundation for the course. Part Two, comprising three chapters, describes product development, legal protection of innovations, and the human side of enterprise in services. Part Three, which again has three chapters, concentrates on market research and development. Part Four, comprising four chapters, emphasizes the roles of entrepreneurs in their organizations.
650			_aEntrepreneurship _9968
942			_2ddc _cBK