000			01410nam a22001817a 4500
999			_c2073 _d2073
005			20220321103410.0
008			220321b ||||| |||| 00| 0 eng d
020			_a9789386668578
082			_a346.048 _bNIT
100			_aNithyananda, K. V. _94978
245			_aIntellectual property rights: protection and management
260			_bCengage Learning India Pvt. Ltd. _aNew Delhi _c2019
300			_axxiii, 371 p.
365			_aINR _b499.00
520			_aIntellectual Property Rights (IPRs) have become an essential element of today's management world — not only in its day-to-day activities, but also in specific events like mergers, acquisitions, takeovers, and in financing its operations. This book provides an introductory perspective on the various IPRs and their management. It specifically covers aspects of patents, trademarks, copyrights, designs, trade secrets, geographical indications, and protection for integrated circuit layout-designs. In addition to these IPRs, the book covers their management for the benefit of the organisation, using the C-S-E-R framework devised by the author. It also introduces the readers to the international treaties and conventions on IPRs, which have a significant bearing on the IP laws in India and exposes them to the implications of IPRs on the economic development of a country like India.
650			_aIntellectual property right _96028
942			_2ddc _cBK