000			02107nam a22002057a 4500
999			_c2012 _d2012
005			20220316123615.0
008			220316b ||||| |||| 00| 0 eng d
020			_a9788126578078
082			_a658.872 _bBHA
100			_aBhatia, Puneet Singh _94928
245			_aSocial media and mobile marketing
260			_bWiley India Pvt. Ltd. _aNew Delhi _c2019
300			_axxiv, 272 p.
365			_aINR _b469.00
520			_aTable of contents: 1.Social media marketing: introduction to key concepts 2.Social media marketing: understanding the social landscape 3.A framework-driven approach to social media marketing 4.Social media marketing: platforms and execution 5.Social media marketing: emerging landscape and trends 6.Mobile marketing: introduction to key concepts 7.Mobile marketing: understanding the mobile landscape 8.Mobile marketing: deploying the mobile framework 9.Mobile marketing: key execution elements 10.Mobile marketing: emerging landscape and trends This text exemplify two extreme pivots of any human behaviour. While the first marketing form (social media) establishes the desire of an individual to connect to the largest (like-minded) human audience possible, the second form (mobile marketing) reflects that person’s inner-most need to view the world through a most personalized and private lens. It aims to establish key concepts and underlying frameworks for the two most important and emerging digital marketing application areas: social media and mobile marketing. The first part of the textbook develops the basics of social media marketing outlining key social media actors and actions and establishes an easy to follow SOCIAL Media Marketing Framework to showcase the six key stages of social media platform implementations. The second part of the book outlines the evolution of mobile marketing and how marketers can establish and extend influence from web to mobile platform through a structured MOBILE Media Marketing Framework.
650			_aInternet marketing _9786
650			_aMobile commerce _95982
700			_aSocial media _95983
942			_2ddc _cBK