000			01332nam a22002057a 4500
999			_c2008 _d2008
005			20220324111842.0
008			220315b ||||| |||| 00| 0 eng d
020			_a9789351503163
082			_a658.827 _bSRI
245			_aThe future of branding
260			_bSage Publications India Pvt. Ltd. _aNew Delhi _c2016
300			_ax, 468 p.
365			_aINR _b1425.00
520			_aNew ideas change the world. From social movements to scientific discovery the power of an idea is to reshape the world, who we are, and how we live. Changes in the increasingly dynamic competitive environment require a focus on what should be done, not just what is currently done. The inspiration for this book is to provide an outlet for cogent ideas that will help managers build and maintain brands in the future marketplace. Written by the leading minds management from around the globe who are redefining best practices in managing brands, It examines the future of branding on key concepts including brand performance management, brand strategy, brand building, revitalizing brands, brand valuation, brand analysis, brand protection, and brand experience
650			_aBranding Management _95949
650			_aStrategic planning _9291
700			_aSrivastava, Rajendra K. _95950
700			_aThomas, Gregory Metz, _95951
942			_2ddc _cBK