000			02003nam a22002297a 4500
999			_c1998 _d1998
005			20220330171833.0
008			220330b ||||| |||| 00| 0 eng d
020			_a9789332584679
082			_a658.83 _bBUR
100			_aBurns, Alvin C. _94914
245			_aMarketing research
250			_a8th
260			_bPearson Education _aNew Delhi _c2018
300			_a489 p.
365			_aINR _b625.00
504			_aTable of Content 1. Introduction to Marketing Research 2. The Marketing Research Industry 3. The Marketing Research Process and Defining the Problem and Research Objectives 4. Research Design 5. Secondary Data and Packaged Information 6. Qualitative Research Techniques 7. Evaluating Survey Data Collection Methods 8. Understanding Measurement, Developing Questions, and Designing the Questionnaire 9. Selecting the Sample 10. Determining the Size of a Sample 11. Dealing with Field Work and Data Quality Issues 12. Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses 13. Implementing Basic Differences Tests 14. Making Use of Associations Tests 15. Understanding Regression Analysis Basics 16. The Research Report
520			_a The Eighth Edition of Marketing Research continues to provide students with a "nuts and bolts" introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyse market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real worldand their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.
650			_aMarketing research _9276
700			_aBush, Ronald F. _96193
700			_aVeeck, Ann _96194
942			_2ddc _cBK