| 000 | 02542nam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c1994 _d1994 |
||
| 005 | 20220330155054.0 | ||
| 008 | 220330b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789332586260 | ||
| 082 |
_a647.940688 _bKOT |
||
| 100 |
_aKotler, Philip _9778 |
||
| 245 | _aMarketing for hospitality and tourism | ||
| 250 | _a7th | ||
| 260 |
_bPearson India Education Services Pvt. Ltd. _aNew Delhi _c2020 |
||
| 300 | _a680 p. | ||
| 365 |
_aINR _b950.00 |
||
| 504 | _aTable of Content Part I: Understanding the Hospitality and Tourism Marketing Process 1. Introduction: Marketing for Hospitality and Tourism 2. Service Characteristics of Hospitality and Tourism Marketing 3. The Role of Marketing in Strategic Planning PART II: Developing Hospitality and Tourism Marketing Opportunities and Strategies 4. The Marketing Environment 5. Managing Customer Information to Gain Customers Insights 6. Consumer Markets and Consumer Buying Behavior 7. Organizational Buyer Behavior of Group Market 8. Customer Driven Marketing Strategy: Creating Value for Target Customers PART III: Developing the Hospitality and Tourism Customer Value-Driven Strategy and Mix 9. Designing and Managing Products and Brands: Building Customer Value 10. Internal Marketing 11. Pricing: Understanding and Capturing Customer Value 12. Marketing Channels: Delivering Customer Value 13. Engaging Customers and Communicating Customer Value 14. Public Relations and Sales Promotion 15. Professional Sales 16. Direct, Online, Social Media and Mobile PART IV: Managing Hospitality and Tourism Marketing 17. Destination Marketing 18. Next Year's Marketing Plan | ||
| 520 | _aMarketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. | ||
| 650 |
_aHospitality and tourism management _96176 |
||
| 700 |
_aBowen, John T. _96177 |
||
| 700 |
_aMakens, James _96178 |
||
| 700 |
_aBaloglu, Seyhmus _96179 |
||
| 942 |
_2ddc _cBK |
||