000 01484nam a22002177a 4500
999 _c1990
_d1990
005 20220328145744.0
008 220328b ||||| |||| 00| 0 eng d
020 _a9789332584518
082 _a658.049
_bCAV
100 _aCavusgil, S. Tamer
_94906
245 _aInternational business: the new realities
250 _a4th
260 _bPearson India Education Services Pvt. Ltd.
_aNew Delhi
_c2022
300 _a544 p.
365 _aINR
_b825.00
520 _aInternational Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fuelled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world. The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business.
650 _aInternational business
_95734
700 _aKnight, Gary
_96149
700 _aRiesenberger, John
_96150
942 _2ddc
_cBK