000 | 01484nam a22002177a 4500 | ||
---|---|---|---|
999 |
_c1990 _d1990 |
||
005 | 20220328145744.0 | ||
008 | 220328b ||||| |||| 00| 0 eng d | ||
020 | _a9789332584518 | ||
082 |
_a658.049 _bCAV |
||
100 |
_aCavusgil, S. Tamer _94906 |
||
245 | _aInternational business: the new realities | ||
250 | _a4th | ||
260 |
_bPearson India Education Services Pvt. Ltd. _aNew Delhi _c2022 |
||
300 | _a544 p. | ||
365 |
_aINR _b825.00 |
||
520 | _aInternational Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fuelled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world. The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business. | ||
650 |
_aInternational business _95734 |
||
700 |
_aKnight, Gary _96149 |
||
700 |
_aRiesenberger, John _96150 |
||
942 |
_2ddc _cBK |