000			01725nam a22002177a 4500
999			_c1989 _d1989
005			20220315155723.0
008			220315b ||||| |||| 00| 0 eng d
020			_a9789332584327
082			_a658.84 _bKEE
100			_aKeegan, Warren J. _94905
245			_aGlobal Marketing
250			_a8th
260			_bPearson India Education Services Pvt. Ltd. _aNew Delhi _c2022
300			_axxviii, 476 p.
365			_aINR _b799.00
504			_aTable of Content I. Introduction and Overview 1. Introduction to Global Marketing II. The Global Marketing Environment 2. The Global Economic Environment 3. The Political, Legal, and Regulatory Environments of Global Marketing 4. The Global Cultural Environment III. Analyzing and Targeting Global Market Opportunities 5. Global Customers 6. Global Marketing Information Systems and Research 7. Segmentation, Targeting, and Positioning IV. Global Marketing Strategy 8. Global Entry and Expansion Strategies 9. Competitive Analysis and Strategy V. Creating Global Marketing Programs 10. Product Decisions 11. Pricing Decisions 12. Global Marketing Channels 13. Global Integrated Marketing Communications VI. Managing the Global Marketing Program 14. Global Organization and Leadership: Managing the Global Marketing Effort 15. The Future of Global Marketing
520			_aGlobal Marketing Management, Eighth Edition, presents the latest developments in global marketing within the context of the whole organization, making internal and external connections where appropriate for a deeper understanding of global business from a managerial point of view.
650			_aGlobal marketing _95945
700			_aDutta, Gautam _95947
942			_2ddc _cBK