000 01818nam a22002417a 4500
999 _c1986
_d1986
005 20220316122325.0
008 220316b ||||| |||| 00| 0 eng d
020 _a9788131725191
082 _a658.872
_bCHA
100 _aChaffey, Dave
_94902
245 _aInternet marketing: strategy, implementation and practice
250 _a3rd
260 _bPearson India Education Services Pvt. Ltd.
_aNew Delhi
_c2021
300 _axxviii, 544 p.
365 _aINR
_b999.00
504 _aTable of content Part I: Internet marketing fundamentals Introduction to Internet marketing The Internet micro-environment The Internet macro-environment Part II: Internet strategy development Internet marketing strategy The Internet marketing mix Relationship marketing using the Internet Part III: Internet marketing: implementation and practice Delivering online service quality Interactive marketing communications NEW NAME! Improving E-Marketing Performance Business-to-Consumer Internet marketing Business-to-Business Internet Marketing
520 _aInternet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, Internet Marketing is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.
650 _aInternet marketing
_9786
700 _aEllis-Chadwick, Fiona
_95977
700 _aMayer, Richard
_95978
700 _aJohnston, Kevin
_95979
942 _2ddc
_cBK