000 | 01818nam a22002417a 4500 | ||
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999 |
_c1986 _d1986 |
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005 | 20220316122325.0 | ||
008 | 220316b ||||| |||| 00| 0 eng d | ||
020 | _a9788131725191 | ||
082 |
_a658.872 _bCHA |
||
100 |
_aChaffey, Dave _94902 |
||
245 | _aInternet marketing: strategy, implementation and practice | ||
250 | _a3rd | ||
260 |
_bPearson India Education Services Pvt. Ltd. _aNew Delhi _c2021 |
||
300 | _axxviii, 544 p. | ||
365 |
_aINR _b999.00 |
||
504 | _aTable of content Part I: Internet marketing fundamentals Introduction to Internet marketing The Internet micro-environment The Internet macro-environment Part II: Internet strategy development Internet marketing strategy The Internet marketing mix Relationship marketing using the Internet Part III: Internet marketing: implementation and practice Delivering online service quality Interactive marketing communications NEW NAME! Improving E-Marketing Performance Business-to-Consumer Internet marketing Business-to-Business Internet Marketing | ||
520 | _aInternet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, Internet Marketing is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills. | ||
650 |
_aInternet marketing _9786 |
||
700 |
_aEllis-Chadwick, Fiona _95977 |
||
700 |
_aMayer, Richard _95978 |
||
700 |
_aJohnston, Kevin _95979 |
||
942 |
_2ddc _cBK |