000			01818nam a22002057a 4500
999			_c198 _d198
005			20211018154129.0
008			190827b ||||| |||| 00| 0 eng d
020			_a9789332586499
082			_a658.8342 _bKUM
100			_aKumar, S. Ramesh _9610
245			_aConsumer behaviour: the Indian context (concepts and cases)
250			_a2nd
260			_bPearson India Education Services Pvt. Ltd. _aNew Delhi _c2019
300			_axi, 329 p.
365			_aINR _b549.00
504			_aTable of Content Chapter 1: Consumer Behaviour and Brands in the Digital Era Chapter 2: Consumer Decision Making and Branding Strategies Chapter 3: The Concept of Perception and Its Impact on Marketing Strategies Chapter 4: Learning Principles and Their Usefulness to Branding Associations Chapter 5: The Role of Motivation and Personality Dimensions in Brand Associations Chapter 6: Attitudes and Their Impact on Branding Strategies Chapter 7: Diffusion of Innovation: The Acceptance of New Products and Brands Chapter 8: The Concept of Reference Groups and Their Implications on Branding Chapter 9: Dimensions of Culture and Branding Chapter 10: Retailing and Consumer Behaviour Linkages to Branding
520			_aDevelopments in the realm of digitalization, cultural scenario and in consumer decision making— witnessed in the last couple of years—had brought about a need to revise Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context. The new edition has been titled as Consumer Behaviour: The Indian Context . The text has been holistically updated to reflect rapid changes in the Indian and global markets and the valuable feedback received from subject matter experts,students and working professionals engaged in the discipline.
650			_aConsumer behavior _9368
942			_2ddc _cBK