000			02732nam a22002537a 4500
999			_c1977 _d1977
005			20220315150854.0
008			220315b ||||| |||| 00| 0 eng d
020			_a9789389538243
082			_a658.84 _bCAT
100			_aCateora, Philip R. _94894
245			_aInternational marketing
250			_a18th
260			_bMcGraw Hill Education (India) Pvt. Ltd. _aNew Delhi _c2021
300			_axxviii, 680 p.
365			_aINR _b845.00
504			_aTable of content Part One An Overview 1. The Scope and Challenge of International Marketing 2. The Dynamic Environment of International Trade Part Two The Cultural Environment of Global Market 3. History and Geography: The Foundations of Culture 4. Cultural Dynamics in Assessing Global Markets 5. Culture, Management Style, and Business Systems 6. The Political Environment: A Critical Concern 7. The International Legal Environment: Playing by the Rules Part Three Assessing Global Market Opportunities 8. Developing a Global Vision through Marketing Research 9. Economic Development and the Americas 10. Europe, Africa, and the Middle East 11.The Asia Pacific Region Part Four Developing Global Marketing Strategies 12. Global Marketing Management: Planning and Organization 13. Products and Services for Consumers 14. Products and Services for Businesses 15. International Marketing Channels 16. Integrated Marketing Communications and International Advertising 17. Personal Selling and Sales Management 18. Pricing for International Markets Part Five Implementing Global Marketing Strategies 19. Inventive Negotiations with International Customers, Partners, and Regulators
520			_aOVERVIEW International Marketing addresses global issues and describes concepts relevant to all international marketers, regardless of their international involvement. Notwithstanding the extent of global perspective that firms may have, they are affected by the competitive activity in the global marketplace. It is this perspective that the authors bring into this edition of the text. The text focuses on the strategic implications of competition in different markets. The environmental and cultural approach to international marketing permits a truly global orientation. Thus the reader’s horizon is not limited to any specific nation but the text provides an approach and framework for identifying and analyzing the important cultural and environmental uniqueness of any nation or global region.
650			_aExport marketing _95939
650			_aInternational business enterprises _9414
650			_aIntercultural communication _9857
700			_aGilly, Mary C. _95940
700			_aGraham, John L. _95941
942			_2ddc _cBK