000			02722nam a22001937a 4500
999			_c1973 _d1973
005			20220315144233.0
008			220315b ||||| |||| 00| 0 eng d
020			_a9789339203085
082			_a658.049 _bGUP
100			_aGupta, Sonia _94890
245			_aInternational business
260			_bMcGraw Hill Education (India) Pvt. Ltd. _aChennai _c2018
300			_axxiii, 650 p.
365			_aINR _b870.00
504			_aTable of content 1. Introduction to International Business 2. International Business Environment: An Overview 3. Cultural Environment of International Business 4. International Business – Recent Trends in Size and Growth 5. Theories of International Business 6. Modes of International Business 7. Globalization 8. Multinational Corporations 9. National Regulation of International Business 10. Multilateral Regulation of Trade and Investment 11. Regional Economic Integration 12. Conflicts and Negotiations in International Business 13. The Foreign Exchange Market 14. Foreign Direct Investment - Theories and Framework 15. Management of Foreign Exchange Rate and Interest Rate Risk 16. International Financial Institutions and Liquidity 17. International Investment and Financing Strategy 18. International Taxation and Accounting 19. Balance of Payments 20. Organization, Control and Evaluation of International Business 21. Global Strategic Management 22. Host Country Heterogeneity and International Business Strategy 23. Global Technology Management & Global E-Business 24. Export Import – Procedure, Documentation and Promotion 25. International Marketing 26. Global Brand Management 27. International Operations Management & Logistics Management 28. International Human Resource Management 29. Ethics in International Business 30. Future of International Business
520			_aInternational Business has been designed to provide its readers all the basic concepts of the subject in a simple and succinct manner. With its logical approach towards the subject, it gradually guides the readers from elementary to complex concepts. The textbook covers contemporary topics such as 10-P Model of Global Strategic Management, 5-E Model of change in International Business, Bilateral Trade Relations of EU and BRICS countries, Indo-China as well as India-US trade relations, International Brand Portfolio and many more. This text book not only caters to the needs of the management students, but also stands in good stead as a useful reference for researchers and academicians.
650			_aInternational business _95734
942			_2ddc _cBK