000			01996nam a22002177a 4500
999			_c1946 _d1946
005			20220221145652.0
008			220221b ||||| |||| 00| 0 eng d
020			_a9781625274496
082			_a658.802 _bKIM
100			_aKim, W. Chan _9482
245			_aBlue ocean strategy: how to create uncontested market space and make the competition irrelevant
260			_bHarvard Business School Press _aBoston _c2015
300			_axv, 256 p.
365			_aINR _b1250
504			_aTable of Content Preface -- Acknowledgments -- pt. 1. Blue ocean strategy -- 1. Creating blue oceans -- 2. Analytical tools and frameworks -- pt. 2. Formulating blue ocean strategy -- 3. Reconstruct market boundaries -- 4. Focus on the big picture, not the numbers -- 5. Reach beyond existing demand -- 6. Get the strategic sequence right -- pt. 3. Executing blue ocean strategy -- 7. Overcome key organizational hurdles -- 8. Build execution into strategy -- 9. The sustainability and renewal of blue ocean strategy -- Appendix A -- Appendix B -- Appendix C -- Notes -- Bibliography -- Index -- About the authors.
520			_aIn a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.
650			_aMarket segmentation _9483
650			_aNew products _9375
700			_aMauborgne, Renee _9484
942			_2ddc _cBK