000			01114nam a22001937a 4500
005			20250102144813.0
008			220223b ||||| |||| 00| 0 eng d
020			_a9789354245763
082			_a658.872 _bCHI
100			_aChishti, Zarrar _94826
245			_aGamification marketing for dummies
260			_bWiley India Pvt. Ltd. _aNew Delhi _c2021
300			_ax, 282 p.
365			_aINR _b699.00
520			_aDescription Nothing drives interest from customers more than giving them the chance to win. From old school sweepstakes and stamp collecting games to modern mobile loyalty programs or branded game apps, gamification helps connect you to your customers in a way they invite into their lives. This book helps you add the effective but challenging aspects of gamification to your marketing strategy. No matter what your digital proficiency, Intelligent Marketing with Gamification For Dummies will guide both veteran and inexperienced marketers through the maze of planning and executing a gamification strategy.
650			_aGamification _95553
650			_aInternet marketing
942			_2ddc _cBK
999			_c1927 _d1927