000 | 00840nam a22001937a 4500 | ||
---|---|---|---|
999 |
_c191 _d191 |
||
005 | 20190824151957.0 | ||
008 | 190824b ||||| |||| 00| 0 eng d | ||
020 | _a9780804746984 | ||
082 |
_a658.1554 _bPHI |
||
100 |
_aPhillips, Robert L. _9450 |
||
245 | _aPricing and revenue optimization | ||
260 |
_bStanford Business Books _aCalifornia _c2011 |
||
300 | _ax, 355 p. | ||
365 |
_aUSD _b64.95 |
||
520 | _aBackground and introduction -- Introduction to pricing and revenue optimization -- Basic price optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Pro and customer acceptance | ||
650 |
_aRevenue management _9451 |
||
650 |
_aPricing _9452 |
||
942 |
_2ddc _cBK |