000 00840nam a22001937a 4500
999 _c191
_d191
005 20190824151957.0
008 190824b ||||| |||| 00| 0 eng d
020 _a9780804746984
082 _a658.1554
_bPHI
100 _aPhillips, Robert L.
_9450
245 _aPricing and revenue optimization
260 _bStanford Business Books
_aCalifornia
_c2011
300 _ax, 355 p.
365 _aUSD
_b64.95
520 _aBackground and introduction -- Introduction to pricing and revenue optimization -- Basic price optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management -- Customized pricing -- Pro and customer acceptance
650 _aRevenue management
_9451
650 _aPricing
_9452
942 _2ddc
_cBK